• DAAD
• GBM Projects
• Letters of Recommendation, Reports, and Certificates
• Pittsburgh Exchange Bachelor
• Public Relations

Katharina Saborowski studied International Management (Bachelor of Arts) at the 伟德国际_伟德国际1946$娱乐app游戏 of Applied Sciences of Augsburg and the 伟德国际_伟德国际1946$娱乐app游戏 of León in Spain. She continued her studies in Business Administration (Master of Science) at the 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg, focusing on marketing and marketing research. During her studies, Katharina Saborowski gathered work experience from internships and jobs as a student employee in the fields of marketing, online marketing, category management and procurement.

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After completing her master thesis on green advertising, she worked full-time in the procurement department of an online fashion retailer. Since September 2019, she has been part of the team at the Chair for Value Based Marketing at the 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg.

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Her primary research interests are sustainability and marketing research.

Conference Papers

Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023): Segmenting Consumers Based on Subjective Utilities: How to Promote Climate-Friendly Consumer Behaviors Across Countries, in QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina and Michael Paul (2023): Supporting Climate-Friendly Consumer Decisions: A Utility-Based Decision Support Approach, in QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023):?A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions, in Research Innovations in Sustainable Marketing 2023, Hawaii, USA. [ Download]

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Saborowski, Katharina and Michael Paul (2022): Promoting Climate-Friendly Consumer Behaviors with Minimal “Pain”: A Cross-Country Utility-Based Market Segmentation Approach, in 30th Frontiers in Service Conference, Babson Park, USA.

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Saborowski, Katharina and Michael Paul (2022): A Cross-Country Utility-Based Market Segmentation for Promoting the Most Effective Climate-Friendly Consumer Behaviors, in 12th SERVSIG Conference, Glasgow, UK.

Causal Inference and Experiments in the Social Sciences, 伟德国际_伟德国际1946$娱乐app游戏 of Essex, Ryan T. Moore (American 伟德国际_伟德国际1946$娱乐app游戏), Summer Term 2020

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Mixture Modeling and Latent Class Analysis, CenterStat, Daniel Bauer (伟德国际_伟德国际1946$娱乐app游戏 of North Carolina), Winter Term 2021/2022

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伟德国际_伟德国际1946$娱乐app游戏iation, Moderation, and Conditional Process Analysis I, 伟德国际_伟德国际1946$娱乐app游戏 of St. Gallen, Amanda Montoya (伟德国际_伟德国际1946$娱乐app游戏 of California, Los Angeles), Winter Term 2021/22