In human spatial orientation, especially in wayfinding and navigation, landmarks play a pivotal role. The focus in landmark-based wayfinding research was in the past mainly on visual object features. In the article, we suggest that the focus in landmark-based wayfinding research needs to be shifted from an isolated “(visual) object-feature approach” to a more “individual-centered approach,” were perceptual and cognitive abilities, experiences, knowledge, and conscious vs. unconscious processing are considered as well. We combine methods from Psychology and Geoinformation Science to approach this problem.