Janina Kleine M.Sc.
| Phone: | +49 821 598-4249 |
| Fax: | +49 821 598-4242 |
| Email: | janina.kleine@uni-auni-a.de () |
| Room: | 1203 (J) |
| Open hours: | For appointments, please contact Janina Kleine via email. |
| Address: | Universit?tsstra?e 16, 86159 Augsburg |
Responsibilities
- IT
- Website
Curriculum Vitae
Janina Kleine studied Business Administration and Economics (Bachelor of Science) and Business Administration (Master of Science) at the 伟德国际_伟德国际1946$娱乐app游戏 of Passau. She graduated with a master thesis on the effects of complexity of toolkit tariffs within the service sector on consumers’ price perceptions. Since May 2016, she has been part of the team at the Chair for Value Based Marketing at 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg.
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During her studies Janina Kleine gained work experience in the fields of product management and location policy. She also worked as a student employee in the energy service provider sector.
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Her research focuses on competitive channel switching behaviors of consumers.
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Publications
Journal Articles
Kleine, Janina, Nico Friederich, and Michael Paul (2023):?Celebrity Endorser Scandals and Competitor Firm Value, in: Journal of Advertising (forthcoming). [ Download]
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Conference Papers
Kleine, Janina and Michael Paul (2022): Offsetting Low Online Prices with Communication! The Effect of Relational Model Appeals to Counter Competitive Showrooming., in 30th Frontiers in Service Conference, Babson Park, USA.
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Kleine, Janina and Michael Paul (2022): Can Communication Offset Low Online Prices? The Use of Relational Model Appeals to Prevent Showrooming., in 12th SERVSIG Conference, Glasgow, UK.
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Kleine, Janina and Michael Paul (2022): What About Relational Models? The Effect of Relational Model Appeals on Showrooming Intentions., in: 2022 AMA Winter Academic Conference, Las Vegas, USA. [ Download]
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Kleine, Janina and Michael Paul (2022):?Can Communication Offset Low Online Prices? The Use of Relational Model Appeals to Prevent Showrooming, in: QUIS17 Conference, Valencia, S.
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Kleine, Janina and Michael Paul (2021): The Effect of Communication Appeals on Consumers' Showrooming Decisions, in: 29th Frontiers in Service Conference, Philadelphia, USA.
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Kleine, Janina and Michael Paul (2020): Why Don’t Consumers Competitively Showroom?, in: 11th SERVSIG Conference, Brisbane, AU. [ Download]
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Kleine, Janina and Michael Paul (2019): Towards a Better Understanding of Competitive Showrooming, in: QUIS16 Conference, Karlstad, SE. [ Download ]
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Conference Posters
Kleine, Janina and Michael Paul (2019): Competitive Showrooming: Do consumers’ moral considerations matter?, in: 28th Frontiers in Service Conference, Singapore.?[ Download ]
Invited Talks
Empirical Insights on Consumer Free Riding, 3rd Digital Marketing Conference, 伟德国际_伟德国际1946$娱乐app游戏 of Passau, GER, March 16, 2018.
Doctoral Colloquia & Courses
伟德国际_伟德国际1946$娱乐app游戏iation, Moderation, and Conditional Process Analysis I, 伟德国际_伟德国际1946$娱乐app游戏 of St. Gallen, Andrew Hayes (Ohio State 伟德国际_伟德国际1946$娱乐app游戏), Summer Term 2019
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Selected Topics in Consumer Behavior, 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg, Martin Mende and Maura Scott (Florida State 伟德国际_伟德国际1946$娱乐app游戏), Summer Term 2018
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Experimental Design & Analysis, 伟德国际_伟德国际1946$娱乐app游戏 of Calabria, Irene Scopelliti (City 伟德国际_伟德国际1946$娱乐app游戏 of London), Summer Term 2017
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Text Analysis, 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg, Stephan Ludwig (伟德国际_伟德国际1946$娱乐app游戏 of Surrey), Winter Term 2016/2017
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Publishing Scholarly Research, 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg, Dwayne D. Gremler (Bowling Green State 伟德国际_伟德国际1946$娱乐app游戏), Summer Term 2016